On day 56, I found myself contemplating every single decision I had made since kindergarten. On day 78, I wondered if there was a way to just avoid social media or any marketing altogether. By day 95, I questioned what the hell I had gotten myself into.

So when I learned about how not having a plan B, I thought about this metaphor. Because having a plan B, is like looking the wrong way, even for a second, and it’s gonna make you stagger. And if you stagger, you either won’t hit any of your marks, you hit the truck or you fall with your face (or ass) first.